The design project for the Desinchá Matte line was created to expand the brand’s universe, offering a more inviting and versatile experience for tea consumers. The visual identity translates the ritual of a hot beverage into a contemporary language, preserving Desinchá’s natural essence while conveying flavor, well being, and comfort.

A warm color palette evokes the cozy feeling of the infusion, while botanical elements, a prominent cup, and realistic fruit illustrations reinforce the perception of naturalness and authenticity. Each flavor features a unique accent color, making it easy to identify the variety and strengthening the line’s visual architecture at the point of sale.

The composition was developed to balance emotional appeal with functionality. The logo remains the focal point, surrounded by a clear information hierarchy that ensures readability and highlights key product attributes. The combination of ingredients, leaves, and the prepared beverage sparks desire, drawing the consumer into the sensory experience even before the tea is brewed.

Beyond simply distinguishing flavors, the design positions the Desinchá Matte line as a premium choice for those seeking to turn a daily break into a moment of pleasure, well being, and connection with healthier habits.