The Desinchá Sabores line expands the portfolio while preserving the strength of the brand’s identity. A scalable visual system differentiates each flavor through colors and ingredients, reinforces the natural aspect, facilitates selection at the point of sale, and strengthens recognition of the product family.
After establishing itself in the functional tea category, Desinchá expanded its portfolio with the “Desinchá Sabores” line, created to offer new experiences while retaining the brand’s core essence. The design challenge lay in expanding the visual family to incorporate various flavor combinations in a way that was clear, appealing, and highly recognizable.
The graphic architecture preserves Desinchá’s key assets its signature green, typographic identity, and botanical elements while a color and photography system intuitively organizes each flavor. Highlighting natural ingredients and a steaming cup reinforces the consumption ritual, whets the appetite, and conveys a sense of well being, lightness, and flavor.
The result is a cohesive, scalable line with strong shelf impact that broadens the perception of variety without fragmenting the brand identity. It is a project that strengthens branding, facilitates consumer navigation, and drives the evolution of one of the functional tea category’s greatest success stories.
